NOW Streaming (formerly NOW TV) – Sky Sports Without the Commitment

NOW is Sky’s contract-free streaming platform, designed for viewers who want live football and sports access without long-term deals. In 2025, it remains one of the most flexible ways to stream Sky Sports channels live in the UK.

What Football Does NOW Offer?

NOW gives you access to everything shown on Sky Sports, including:

  • Premier League (up to 128 games per season)
  • EFL Championship and League Cup
  • Carabao Cup
  • Scottish Premiership
  • UEFA Nations League & qualifiers
  • Formula 1, cricket, golf, and boxing also included

NOW Sports Membership Costs in 2025

  • Daily Pass: £11.99 – 24-hour access to all 11 Sky Sports channels
  • Monthly Membership: £34.99/month
  • Add Boost for £6/month for 1080p streaming, no ads on VOD, and extra devices

How to Watch

NOW is supported on a wide range of platforms:

  • Smart TVs (Samsung, LG, Sony)
  • iOS and Android mobile apps
  • PlayStation, Xbox
  • Roku, Apple TV, Amazon Fire Stick
  • PC and Mac browsers

Pros and Cons

Pros:

  • Full Sky Sports access without a satellite dish
  • No long-term commitment
  • Option to pay daily, monthly, or add Boost features

Cons:

  • Standard stream is 720p unless Boost is added
  • More expensive than competitors like Discovery+
  • Not available outside UK without VPN

Verdict: Is NOW Worth It for Football Fans in 2025?

For fans who want Sky Sports without the hassle of a contract or dish, NOW is the simplest option. You’ll get the full football schedule with great flexibility, though it does come at a higher monthly cost. For casual or occasional viewing, the Daily Pass offers an affordable way to catch key games without long-term commitment.